Terminology for where, what, and how

To configure the Proactive Web rules in CallGuide Admin you need to know some basic terms.

Qualification types

What the surfers shall have done to see an offer, is ruled by different Qualification types:

Direct qualification requires more JavaScript integration on the web pages than behaviour qualification.

Evaluation constraints

What CallGuide shall control before an offer is presented, is ruled in combinable Evaluation constraints:

Offer types

What the surfer can be offered, via belonging web forms, is one of the following Offer types: